In this episode, we delve into the world of social impact entrepreneurship with Trudie Fell, CEO and Founder of BelleVie. Trudie shares her journey from a career in IT to revolutionising elderly care, driven by a mission to address the care crisis. Trudie discusses the unique challenges and rewards of building a business that not only aims for profit but also makes a significant social impact. She opens up about navigating the complexities of the care industry, the importance of values-driven leadership, and how BelleVie is making a difference in people's lives. 'Why on earth do female founders get less money? The stats don't look right but there's another stat which I'll give you. Which is that organisations with a female founder are more likely to be successful. So quite frankly, I think the VCs need to wake up.'