Today's episode features a deep dive with Rory Codrington, the founder of Trust Keith.

Ever wondered how to stay laser-focussed in your industry? Or what it takes to truly grow without external funding?

Rory breaks down how being specialised and understanding your value proposition will truly set you apart, aswell as some other great insights.

What to Listen For:

Introduction – 0:00 - The role of resilience, rejections and building connections in the business ecosystem. - The balance of getting to significant MRR while bootstrapping.

Balancing Product and Traction – 16:12 - Focus is key: why doing one thing exceptionally well is how you win. - Rory's perspective on listening to early user feedback and pivoting based on insights.

Positioning in a Crowded Marketplace – 28:34 - Leveraging brand visibility and referrals to skyrocket your client base. - From 'nice-to-have' to 'must-have': Crafting an indispensable product .

To VC or Not to VC? Navigating Funding Decisions – 35:57 - Delving into venture capital, and the pros and cons of different funding avenues. - How Rory's bootstrapped journey influenced his views on external investment and scaling.

Reflecting on Startup Growth and Future Goals – 46:18 - The essence of patience: Extending your runway and understanding the power of time in startup success. - The bigger picture: Rory's vision for the future and his advice to upcoming entrepreneurs.

Connect with Rory: Website: https://www.trustkeith.co/ LinkedIn: https://www.linkedin.com/in/rory-codr...

Connect with Stuart: LinkedIn: https://uk.linkedin.com/in/stuartgdale Website: www.stuartdale.com