In this episode, we delve into the world of charitable giving with Joe Perl, Co-founder of POGO (Power of Giving to Others). Joe shares his journey from recognising a gap in charitable giving among his generation, to creating a platform that revolutionises how brands and customers can engage in some philanthropy. Joe unveils the unique approach of POGO, a platform designed to intertwine commercial activities with charitable contributions in a way that benefits brands, customers, and charities alike. He discusses how POGO enables brands to run charitable promotions that align with their ethos and mission, enhancing their brand image while effectively engaging customers in meaningful giving. “Brands can raise money for charity while involving their customers, turning every transaction into an opportunity for impact. That’s the innovative approach of POGO.”

What to Listen For: 00:30 - Introduction to Joe, POGO and what the business does. 03:12 - What motivated Joe to start the platform. 05:06 - How much POGO has raised for charity. 07:47 - POGO’s revenue and the journey to commerciality. 10:38 - Searching for product market fit and building pipeline. 15:03 - Stuart’s LinkedIn tips for building pipeline. 17:35 - Founder led content and referalls. 21:13 - Close rate and what you MUST do on calls. 24:11 - POGO’s big plans and the business model. 28:31 - Pitching, figuring out your levers and testing. 32:48 - Pricing and giving customers value up front. 37:24 - Negative of selling as a ‘one-off’ and selling the right way. 41:07 - Being relevant and going beyond being ‘a nice to have’. 46:10 - Breaking through the noise and the power of Founder led content. 49:02 - Where a partner could help in business and add value to POGO. 52:11 - Where to find Joe and get in touch. Connect with Joe: LinkedIn: https://www.linkedin.com/in/joe-perl-... Website: https://www.pogodonate.com Connect with Stuart: LinkedIn: https://uk.linkedin.com/in/stuartgdale Website: www.stuartdale.com